What is TrueMeasure?
No more size guessing. No more searching. No more settling. Lori Coulter developed TrueMeasure to provide a trauma-free way to get the luxurious, high-fashion swimwear you want, tailored to YOUR body -- without the drama of the dressing room.
Cutting Edge Technology
Enter the privacy and serenity of a Lori Coulter Studio and step into our digital body scanner. In less than a minute, it records 140 measurements of your body.
Designed Specifically to Your Body
Our knowledge of the female body combined with impeccable style makes the Lori Coulter collection so compelling. Our designs are intentionally sensual and wearable and, most importantly, engineered to flatter your figure and give you lift and coverage in all the right places!
Designed Specifically to Your Taste
You no longer have to sacrifice style, fit, color, or details just to get something to put in your suitcase. The Lori Coulter collection offers over 40 basic styles and over a million combinations. Choose from the finest fabrics in rich, saturated colors or trend-setting patterns. Then you select the neckline, leg height, straps, lining, bra, fabric, hardware, color and more to make the design uniquely your own!
Watch a Video of the TrueMeasure Process