It's a TrueStory!
Once upon a time a young woman named Lori and her mother, Sheri, searched the world over for the perfect swimsuit. They searched department stores; they searched the internet; they searched beachside specialty stores; they consulted magazines and questioned friends, but they found nothing. The styles were too frumpy, too skimpy, too mature, too young, too low, too see-through, too bright, too dark, too padded, too thin, two sizes smaller than normal, and just too ugly.
The styles were the wrong color, wrong silhouette, or wrong size. Soon, they realized they were not alone. Most women complain that buying a swimsuit is one of the most humiliating, uncomfortable, time consuming, unsanitary, confusing, and generally abhorrent activities ever invented (by men, we’re sure). Thus began Lori Coulter, and the quest to make the perfect swimsuit and to make life a little better for all women.
