TruePhilosophy
TrueStyle is the art of expressing one's personal desires, attitudes and state of being through the use of clothing and accessories. TrueStyle is personal — not mandated by the runway, as today's mass merchants would like you to believe.
Lori Coulter's vision is to help women express their TrueStyle through apparel. We insist on creating garments that flatter the figure, increase confidence and self-esteem, ensure comfort, and increase the quality of life for every customer. Size is no longer relevant.
Jacqueline Kennedy Onassis, Princess Diana, Audrey Hepburn, and other style icons are remembered for their unique and personal beauty. TrueStyle is not wearing the same products as everyone else in the room – it is expressing a unique state of being.
Using Lori Coulter's patent pending software, swimsuits are recommended for each customer based on her lifestyle, measurements and proportion. Our Swimwear Collection combines exceptional style and fit with customization, making fashionable swimwear available for women of all shapes and sizes and subsequently revolutionizing the shopping experience.
Customers work with TrueConsultants to design all aspects of their swimsuit. Lori Coulter realizes that all women have different objectives for their swimwear. Thus, we have designed our garments to achieve multiple figure goals for their body type, listed below:
H – Straight to moderate curves, square hips and waist, proportional upper and lower torso
X – Hourglass figure, pronounced bust with equally curvy hips and thighs
V – Shoulders and bust are broad in comparison to narrower waist
O – Upper body appears larger than lower body with full waist
A – Shoulders and bust are proportionately smaller than shapely waist and hips
